HIGHLY PROFITABLE SHOPPING CENTER PAPERS

One of the easiest of all businesses to establish, publishing shopping center papers - can make you very rich - almost as fast as finding gold, or inheriting an oil well.

 Revenue and profits come from two main sources: The businesses in the shopping center your paper serves, and the people reading your paper. It doesn't matter that there's already a "Shopper's Paper" in your area, or that you know nothing about the publishing business and don't own a printing press.

 The first thing is to understand the specific needs of your market. The stores, shops and businesses in the downtown area advertise to reach all the people, and thus, they're hurting from the competition of similar stores, shops and businesses in the neighborhood shopping centers closer to where the people actually live. Yet, these shop ping center stores, shops and businesses ONLY SERVE CUSTOMERS LIVING WITHIN A 5-MILE RADIUS OF THEIR BUSINESS LOCATION!

 So, the thing to do is organize a plan, and then work that plan. Contact the store owners or managers of the stores in each shopping center in your area. You can include stores or shops and businesses not in the shopping center itself, but clustered within the same immediate area. However, it's important that your emphasis be placed on the individuality of each shopping center.

 Explain to each of these business people that you're starting a "shoppers paper" that will carry advertising only for businesses in that particular shopping center. With this kind of "local advertising media," the stores, shops and other businesses need not worry about competition, nor have to bear the advertising costs of city-wide circulation.

 The second selling point is your distribution or circulation system. Take a section of your city street map; draw a 5-mile circle around each shopping center; then take it to your local quick print shop, and have him give you several printed copies blown up to twice the original size.

 Then as you+re selling each business owner, show him the shopping center location on your map with the 5-mile circle around it. Explain that your door-to-door distributors leave a copy at each home or apartment within that circle only. This means you'll have to estimate how many homes or apartments there are within each shopping center's customer circle.

 Getting your papers out to all of these homes and apartments needn't be that big a problem. Simply talk with the 7th and 8th grade counselors at the schools with-in the service circle. Arrange to pay the counselors $15 per thousand papers delivered
for you. The idea is to get the counselors to line up the students to do the delivering for you, and pay them a percentage of the total you give him. The same plan can be worked with boy scout and/or girl scout troops. You might even contact the youth organizations at the churches within the service circle, and propose your delivery operation as a fund-raising project.

 At the bottom line, the businesses gathered in or near each shopping center will buy advertising space in your paper because your rates will be cheaper; you'll be carrying advertising for a specific location only; and your distribution will be direct to their customers only.

 You can begin, and handle all phases of your business operation single-handedly, but after the first couple of editions, you'll make much more money by hiring others to do the selling for you. Simply run an ad in your weekend newspapers, promising big in comes to commission type advertising sales people. Word your ad so that those interested call you on the phone.

 When they call - get their name, address and phone number. Then explain that you're looking for just a few top-notch go- getters who can handle several thousand dollars a week in advertising commissions from individual merchants located in neighborhood shopping centers. Ask them to tell you a little bit about themselves, and then invite them to a get-acquainted meeting in the banquet or meeting room you've reserved in a local restaurant or motel. Give them the time, and date, then tell them you'll see them at the meeting.

 At the meeting, show them a prototype or dummy of one of your papers. Tell them they'll each be assigned a territory that includes theee shopping centers. You then explain/teach them the reasons why there's big money in shopping center papers just as
I've explained to you.